“Like many other organizations, our annual giving program was underdeveloped and dependent on events. We felt that it was stagnant and began to see a decline in results. We needed to change our approach and really think outside the box. Harris Connect introduced their Focus 360 program to us, which utilizes consulting and multi-channel methods to reach, communicate and acquire donors for Wake Forest Baptist Medical Center. As an academic medical center, we obviously have multiple specialties, facilities and constituents. We needed a program to help us address alumni, patients and donors. Harris Connect worked with us to put together a complex and comprehensive program that addressed the unique relationships each of our constituent groups has with the Medical Center, and as a result has helped us acquire 2,740 new donors, over two years, for a total value of over $450,000. We continue to see great results from our continuing partnership.”

Audrey Stone, Associate Vice President for Development and Alumni Affairs, Wake Forest Baptist Medical Center