“Our biggest challenge is getting alumni to see the value in joining the alumni association. Other types of organizations, such as a museum for example, have tangible benefits like free or discounted entry fees. For universities and colleges, it’s far more conceptual. As a result, our membership acquisition campaigns have to really focus on showing alumni how giving back to their alma mater benefits them directly.

Harris Connect’s highly skilled communicators were able to do just that for us – successfully securing more than 500 new members from this non-donor group. As pleased as I was with the result, I think what impressed me most was the fact that I did not receive one complaint during the entire campaign. Not one! That just speaks volumes about the depth of their experience and professionalism.”

Amanda Hodge, Director of Membership, Marketing, Student Programs, Auburn University