Need more from your listeners and viewers? Harris Connect specializes in creating nonprofit fundraising programs designed to help you make a connection with new donors while strengthening relationships with long-time supporters.
A recent CNN/Opinion Poll* indicated that most Americans believe public broadcasting gets a far greater share of federal budget monies than it actually does. This, of course, is far from the truth as federal support continues to dwindle. Yet the perception is there, making it more critical than ever for public radio and television stations to clearly state their case for support.
That’s why Harris Connect developed its PHONE/MAIL® program that blends highly targeted letters with personal follow up phone calls. This completely donor-centered philosophy focuses on cultivating relationships, not just simply raising money.
Our experienced callers are trained to listen more than they talk – giving your prospects and donors the opportunity to be heard, to ask questions and to gain a full understanding of your need for financial support.
In the nearly 40 years we’ve been working with public broadcasters around the country we’ve found this approach builds trust and turns more prospects into donors. As a result, you gain access to the dollars you need today while also building a strong donor base that will grow with you over time.
In addition to the PHONE/MAIL program, Harris Connect offers a complete multi-channel communications solution combined with a range of additional services that allow you to build a fundraising program that’s as unique as your station and its followers with:
*CNN/Opinion Research Corporation Poll, March 11 to 13, 2011 – released Friday, April 1, 2011