Below are some examples of the various types of marketing programs we can devise with you and execute on your behalf. By no means is this a complete list. If you have any marketing objectives that you believe can be advanced by Direct Mail, Telemarketing, or Internet-based marketing programs, contact Harris Connect today.

• Affinity Marketing Programs - For affinity-driven organizations, such as hobbyists, service organizations and alumni associations, Harris Connect can market high-appeal products and services directly to members, thereby enhancing the value of membership while generating new revenue for the organization. If needed, Harris Connect is prepared to conduct market research and proof-of-concept testing programs to identify appropriate and compelling offerings.
• Member Benefit Optimization Programs - For organizations that are already offering products and services as member benefits, Harris Connect can deploy a marketing program that maximizes sales penetration rates while reducing or even eliminating the internal administrative effort required to market, sell and deliver the benefits.
• Precision Membership Drives - Utilizing proprietary data modeling capabilities, Harris Connect can analyze an organization's current member database to develop a very sophisticated and reliable profile of its ideal target audience, and then market membership directly to that high-yield pool of prospects.
• Fundraising Campaigns - Harris Connect can execute customized fundraising campaigns, utilizing appropriate combinations of our expansive Direct Mail, Telemarketing, Email marketing and Ecommerce capabilities to execute each campaign precisely as designed by the client. If needed, Harris Connect's data modeling capabilities can be integrated into fundraising programs to optimize prospect segmentation and targeting, thereby improving both conversation rates and the total yield of the campaign.
• Lapsed/Lost Member Re-contact - Harris Connect can contact organizations' lapsed members by phone, direct mail or email, and solicit them to rejoin the organization in a manner precisely directed by the client organization. In cases of inaccurate or out-dated contact information, Harris Connect's powerful Data Research solutions can be utilized to obtain updated mailing addresses, phone numbers and email addresses and ensure that the program reaches the entire pool of lapsed members.
• Event or Program Promotions - Harris Connect can market client organizations' upcoming events or programmatic offerings. For example, we can use Direct Mail to drive respondents to a toll-free telephone number, and deploy dedicated telephone sales representatives to receive the calls and process the registrations. We can also use Email Marketing and Direct Mail to drive respondents to customized eCommerce websites to complete their registrations.
• Cross-marketing Programs - The example programs above can be combined symbiotically to improve the performance of each component while generating revenue. For example, affinity products and services can be used as participation enticements within fundraising campaigns or membership drives.