| Maximizing Donor Potential in the 21st Century |
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How’d they do it? Initially entering into a TeleMax® Consulting agreement, they ultimately chose to expand the program for the 2006 fiscal year with the adoption of the TeleMax® Resident Director Program. According to Alan Ryea, Director of Alumni Relations and Parent Programs for UVM, Harris Connect helped the University more than double pledges in the first year of implementation – even raising the average amount pledged from $99 to $130. The quality training and management has remained consistently high, as evidenced by the most recent results. Mr. Ryea explains, “Our Chatty Cats successfully raised the most it ever has on a single Sunday this November – including one alum who pledged $15,100.” This, he says, is due in large part to the two Harris Connect Resident Directors they have on campus. “They really run a great operation, and it is their hard work that gets the student callers enthused and energized enough to achieve the great levels they do.” With TeleMax Consulting, Harris Connect gives college and university development staff access to fundraising specialists for guidance and advice on successfully running their phone rooms. This includes caller training and ask strategies, program design and goal setting, benchmarking and more. In the last fiscal year, TeleMax Consulting was instrumental in helping clients raise more than $4.5 million. Clay Buck, Vice President, TeleMax Operations attributes the two programs successes to the company’s state-of-the-art automated processes, calling it “21st Century Fundraising.” He says that Harris Connect alone offers an array of advanced technology including one step payment credit card processing, list and call traffic management, as well as a Virtual Call Center that features digital calling with call monitoring, whisper coaching and call recording, skill-based routing and more. “In addition to this,” Buck goes on, “as with all our programs – whether fundraising, affinity-based products or online and mobile applications – we start the process with our proven custom modeling and sophisticated analytics, built and refined over the course of the last 47 years, for better targeting and segmenting.” The result, he says, is a clean, accurate list of donor prospects from the outset for improved contact rates. To gain insight into 21st century fundraising strategies in general and to learn more about the TeleMax programs in particular, visit our Web site and view our webinar “Maximizing Donor Potential in the 21st Century” on demand.
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Colleges and universities around the world have long been faced with a changing landscape when it comes to running successful fundraising campaigns. For one thing, potential donors lend their support to a variety of organizations, which makes it more challenging year over year to secure gifts from alumni, parents and friends. Moreover, the recent economic crisis has left many prospects in the position of simply not having the extra cash to make charitable contributions. Yet, in the midst of it all, the University of Vermont and their “Chatty Cats” student caller program – working in partnership with Harris Connect – have managed to add new donors and increase funds raised over the course of the last five years.| Client Online Community |
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| Training Center |
| Harris Connect Corporate Site |
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Training News
Looking to personalize communications with your members? Our Training Center has instructions to help you on your way!
We all recognize the value of seeing our name in print. Did you know that you could include your constituents’ names in email subject lines and salutation lines? Or that you can schedule a personalized birthday email from your office to your constituents on their birthday? We can also show you how to provide your constituents with pre-populated registration or donation forms that make it easy for them to submit. Our Email Marketing tool offers a number of ways to achieve personalization.
Here are some suggestions to get you started:
- Use Data Tags in the subject line and greetings of emails to display first name, last name and/or class year.
- Use Uploaded ID lists with additional data to display a constituent’s information that is only stored in your in-house database.
- Use Conditional Tags when creating email content to add special messages regarding class reunions, local events, etc.
- Use Personalized Form Link Tags to pre-populate an event registration or donation form with a constituent’s profile information.
- Use Form Link Default Parameters to send a preset value to a form, such as a donation amount.
How-to guides for each of these functions are available in the How-To section of the Client Online Community Training Center.
Recent Signings
Data Services News: 1/4
Georgia College and State University has entered into a Data Services contract with Harris Connect. This contract includes email append as well as lost trace services which will enable the University to locate any "lost" members among their 33,250+ members.
Affinity Product News: 1/3
Alpha Omega Alpha Honor Medical Society, having over 122,900 members, has selected Harris Connect to produce their next Membership Directory. The directory will have a full-color glossy front section designed by the Society as well as a biographical section which will include the member's current contact information and up to five awards and/or honor received. Members will also be allowed to list their Residency Institution and their Fellowship Institution.
Affinity Product News: 12/21
Southern University, having over 30,000 alumni, has contracted with Harris Connect to produce their next Alumni Directory.
Fundraising News: 12/17
Greenville Hospital System has continued their engagement with Harris Connect/IDC Division for a longer-term contract.
Data Services News: 12/16
Scott Community College has renewed their Data Services contract with Harris Connect. This contract includes email append as well as lost trace services which will enable the College to locate any "lost" members among their 74,200+ members.
Affinity Product News: 12/15
Antique Automobile Club of America, with an alumni population of over 33,500, has selected Harris Connect to produce their Membership Directory. The directory will have a full-color glossy front section designed by the Club, a photo gallery complete with stories submitted by the members, as well as a biographical section which will include the member's current contact information. Members will also be allowed to list up to 10 vehicles owned complete with make, model and year.
