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Cleveland Clinic is no ordinary nonprofit academic medical center. With a local, national and international presence their focus is on multispecialty clinical and hospital care combined with industry-leading research and education. As a result, their Annual Fund strategy is comprised of a series of highly targeted campaigns with very specific messaging – which is why relationship building is so critical to them.
Bridget Andrews, Director of Annual and Special Giving for Cleveland Clinic shared how Harris Connect’s callers were able to engage their constituents so well.
"In 2012, we’d focused one of our campaigns for a specific Cleveland Clinic Hospital and this year decided to do some additional calling in that same area. Since Harris Connect has a high rate of retention, I was thrilled to see that many of the callers were the same. What really impressed me, though, was that the callers not only remembered the types of questions they were asked last year– but also remembered specific conversations. Knowing there were experienced people reaching out to our grateful patients made me that much more confident in the program and its potential outcome."
Of course, as with any fundraising campaign, the results tell the real story. And, according to Ms. Andrews, Cleveland Clinic was pleasantly surprised by both the pledge rate and average pledge amount Harris Connect was able to deliver.
"Our Annual Fund is made up of mini-campaigns that are focused on a variety of initiatives. In 2012, one of those was a calling campaign for our Heart and Vascular Institute. Harris Connect was able to increase our pledge rate by 40% compared to our last campaign for that Institute. Plus, the average pledge amount of $403 was significantly higher as well. We were so pleased with the results that we decided to increase our involvement with them for 2013." |
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"Harris Connect published our first alumni directory and we could not be more thrilled with the results. Among the data updates Harris Connect collected were 5,000 updated email addresses! Not only is there a beautiful book in the end, but the information we collected from them as a result is invaluable."
Jennifer Joyner, Director of Alumni Relations, Columbus State University |
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"We'd been using direct mail for our fundraising appeals for years, but as our membership base continued to grow we realized we were probably missing a lot of opportunities by not getting the right message in front of enough of the right prospects. We'd never done a phoning campaign before, and certainly don't have the staff to communicate on a personal level with each one of our members. When we talked to our colleagues about their experiences, one name came up over and over again – Harris Connect. Given the fact that they not only reached their goal for the number of pledges before the campaign was over, but more than doubled the projected average gift size – I can tell you their reputation in the industry is well-deserved.
"We're in the final stages of our first phoning campaign with Harris Connect right now, and the results have been incredible. When I first looked at their projections I thought they might be a little on the conservative side, but I certainly never dreamed we would more than double the average gift size and still bring in the projected number of pledges. In the end, we beat our overall goals by 126%."
Ted MacMahon, Director of Development, New England Historic Genealogical Society
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"We hadn’t considered a membership directory before, but after hearing Harris Connect speak at a Grand Master conference – we started to see how it would provide a valuable service to our members while giving us a new way to raise money for our endowment fund. What surprised us most was the response from our members. We more than doubled the number of email addresses we have on file, maybe even tripled them. This will help us stay in touch more frequently without the expense of traditional mailings.”
John Hess, Past Grand Master, Grand Lodge of Missouri |
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"Harris Connect published our first alumni directory and we could not be more thrilled with the results. Among the data updates Harris Connect collected were 5,000 updated email addresses! Not only is there a beautiful book in the end, but the information we collected from them as a result is invaluable."
Jennifer Joyner, Director of Alumni Relations, Columbus State University |
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Testimonials