Harris Connect

“The Auburn Alumni Association was very proud of the 2009 Alumni Today directory. The book is gorgeous and sold better than we thought it would. In today's age, we were questioning how many alumni would want such a giant book. To our pleasant surprise we sold more than 10,000 copies! And, we secured about 700 memberships (single, annual) during the upsell process. Many folks wanted the CD as well, and we sold more than 3700 of those. A year later, I am still getting a few calls to get the directory and/or a CD. What I loved about the project, aside from the revenue stream, was the interaction with alumni during the cover voting phase. In total, we had 5000 alumni engage through voting for the winning cover, and an additional 3000 engage in other voting. It is a key project for our mission: keeping alumni connected to Auburn.”

Amanda P. Hodge '91, Manager, Marketing/Membership, Auburn Alumni Association